Incubeta Appoints Amy Crowther as President of Americas, Outlines CEO Succession Plan

Amy Crowther, President of Americas, Incubeta • Photo Credit: Incubeta

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NEW YORK, December 12, 2025 (BUSINESS WATCH GLOBAL) — Marketing agency Incubeta has appointed Amy Crowther as President of the Americas. According to the compnay, he move initiates a leadership transition, positioning Crowther to become CEO of the Americas division in 2026 as part of its long-term growth strategy and focus on AI-driven marketing.

Crowther, who previously served as Incubeta’s Chief Client Officer, will assume responsibility for operational leadership across the Americas beginning in January 2026. Her remit will include strategy, execution, and client engagement across integrated media, creative services, data and measurement, marketing intelligence, and AI-enabled operations.

The leadership change is part of Incubeta’s planned succession strategy. Current Americas CEO Alex Langshur is expected to transition into the role of Executive Advisor and M&A Integration Leader effective July 1, 2026, where he will provide strategic support during the leadership handover.

“Amy has been a powerful force in shaping our success across the Americas. Her leadership and commitment to clients have influenced the way we operate, making her uniquely positioned to lead the US business forward. This transition reflects our commitment to exceptional leadership, accelerated growth, and developing talent from within,” said Jacques van Niekerk, Group CEO of Incubeta.

Crowther brings experience from previous leadership roles at Jellyfish, IPG (Reprise), and Dentsu. Her background includes overseeing multinational strategy and planning teams, global client delivery, and advising organizations across multiple sectors on marketing operations and performance.

“I’m honored to step into this role at such a crucial moment for our industry and for Incubeta. As the promise of AI meets the reality of our clients’ day-to-day business needs, we have an important role in helping them navigate that complexity and turn it into meaningful outcomes. I’m excited to lead our Americas team into this next chapter and continue advancing the capabilities that add real value to our clients,” said Amy Crowther, President of the Americas, Incubeta.

The appointment follows Incubeta’s continued expansion in the Americas and its strategic acquisition of RocketSource.

For more information, visit www.incubeta.com.

Source: Incubeta