IO Interactive Promotes Olivier Perbet to Chief Marketing and Revenue Officer
Olivier Perbet, Chief Marketing and Revenue Officer, IO Interactive • Photo Credit: © IO Interactive A/S
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COPENHAGEN, Denmark, July 7, 2025 (BUSINESS WATCH GLOBAL) — Video game developer and publisher IO Interactive has announced the promotion of Olivier Perbet to Chief Marketing and Revenue Officer. Perbet will now oversee the company’s global marketing and revenue functions, including digital and physical sales, business development, brand partnerships, and go-to-market strategy.
Perbet joined IO Interactive in 2023 as Chief Marketing Officer. According to the company, he supported the expansion of its global publishing operations and contributed to the formation of IOI Partners. During that time, the company reported that HITMAN World of Assassination surpassed 80 million players and announced 007 First Light, a James Bond origin title currently in development.
“Rather than increasing the leadership ranks, we have found that the combination of both CMO and CRO is essential for success. Olivier’s brand creativity combined with commercial skills are the perfect alchemy for this new function. His strategic thinking and leadership have already been instrumental in shaping the vision for IOI, and I’m excited to see what we achieve next with him in this expanded role,” said Hakan Abrak, CEO of IO Interactive.
“IOI is at an incredibly exciting moment in its journey. I’m thrilled to take on this new role and continue building on the momentum we’ve created, with HITMAN, 007 First Light, Project Fantasy and IOI Partners. As an independent studio, we have a unique ability to think long-term, build meaningful partnerships, and connect with millions of players in authentic ways. I look forward to helping IOI reach new heights in the years ahead,” said Olivier Perbet.
IO Interactive operates studios in Copenhagen, Malmö, Barcelona, Istanbul, and Brighton. The company is developing 007 First Light and a new intellectual property under the codename Project Fantasy.
For more information, visit www.ioi.dk.
Source: IO Interactive
