Mixpanel Names Jen Taylor Chief Executive Officer
Jen Taylor • Photo Credit: Mixpanel
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SAN FRANCISCO, September 3, 2025 (BUSINESS WATCH GLOBAL) — Financial technology company Mixpanel has appointed Jen Taylor as Chief Executive Officer (CEO). She succeeds Amir Movafaghi, who is leaving the role after nine years to transition into an advisory position.
Taylor joins Mixpanel with decades of experience in leadership roles across technology and financial services. She was most recently President at Plaid and previously served as Chief Product Officer at Cloudflare, where she helped grow the company’s revenue from $100 million to $1 billion. Earlier in her career, she held executive positions at Salesforce, Facebook, Adobe, and McKinsey & Company.
Mixpanel has recently expanded from product analytics into a full-scale digital analytics platform with capabilities including warehouse connectors, experimentation tools, session replay, and Metric Trees. The platform processes more than 2 million trades per day for B2B partners and supports users across five continents.
Amir Movafaghi • Photo Credit: Mixpanel
“We needed the right person to lead Mixpanel into the future — someone who understands our culture and values and aligns with the company we want to keep building. Jen exceeds all those requirements, with a proven track record at inspiring brands where she led with a customer-focused mindset and operational clarity and developed world-class teams. With Jen at the helm, Mixpanel is poised to accelerate innovation and scale as the leader in digital analytics,” Movafaghi said.
“Amir’s leadership and the correlated innovations at Mixpanel are extraordinary. We are at a transformational moment where AI is reshaping how teams access insights and make decisions. Mixpanel has the product, the people, and the momentum to lead this next era of analytics. I’m excited to build on that strong foundation — working closely with our teams and customers to accelerate innovation and deliver enduring impact,” Taylor said.
“Amir has provided outstanding leadership as CEO over the past nine years, building an organization that is well positioned to scale to the next level. In addition to his many professional accomplishments at Mixpanel, I have also valued the strong personal relationship we have developed along the way. I am deeply grateful for both,” said Peter Levine, Mixpanel board member and General Partner at Andreessen Horowitz.
“On behalf of the board, I’m thrilled to welcome Jen Taylor as Mixpanel’s new CEO. Jen has a remarkable track record of building customer-focused products and leading high-performing teams. As AI reshapes the technology landscape, we are confident she will guide Mixpanel to expand its impact and deliver even more powerful analytic solutions for our customers,” said Dewey Awad, Mixpanel board member and Partner at Bain Capital.
Mixpanel operates across five continents, including markets in the United States, Europe, South Korea, Australia, New Zealand, and Brazil. The company supports an average of more than 2 million trades per day for business-to-business partners and was recently named to CNBC’s “World’s Top Fintech Companies 2025” list and the 2025 Inc. 5000 list of fastest-growing private companies.
For more information, visit www.mixpanel.com.
Source: Mixpanel
